Partner search strategy for exploring future opportunities

Technology is transforming customer experiences, and fin-tech is contributing to the rising trend in adopting digital payment solutions across the world and across different screens. Partnering with a leading tech player, NRI carried out a detailed business expansion study in the mobile wallet and payment gateway sector, and identified the best fitting opportunities.

The Objectives

Conduct a detailed study of the mobile wallet and payment gateway industry and identify potential partners and emerging trends in consumer behaviours that would potentially affect the industry.

Solution Delivered

Industry Analysis

Evaluated attractiveness of mobile wallets and payment gateway sectors including prevalent business models, sector evolution, associated KSFs (Key Success Factors) growth potential .

Developed extensive list of leading players across the two sectors.

Player mid-listing and short-listing

Developed mid-list of players for first round of interactions based on their ability to meet industry KSFs (Key Success Factors) and synergy with client business Organized and moderated face to face meetings with senior management of midlisted candidate companies to discuss scope of potential collaboration opportunities

Developed a comprehensive candidate evaluation approach along with scoring criteria to evaluate companies based on future business potential and synergy potential.

Evaluated companies at individual sub-parameter level to develop a shortlist of attractive companies.

The Impact Created

The study delivered a deeper understanding of the overall digital payment trends and front-end (mobile wallet) and back-end (payment gateway) business.
Organized multiple meetings with leading mobile wallet and payment gateway players for the client which provided them with an opportunity to showcase their capabilities and expectations, thereby helping them shortlist attractive companies in the mobile wallet and payment gateway industry.