Loyalty programmes have contributed significantly towards customer retention. Loyalty programmes are successful only when the data is analysed effectively. NRI partnered with a consumer goods player whose loyalty programme was assessed and solutions to strengthen the same were delivered. 

The Objectives

  • Help the client understand impact and effectiveness of their loyalty programs in building customer engagement & increasing retention
  • Analyze customer data to generate insights on potential avenues to upgrade marketing activities, such as opportunities for cross-sell / up-sell

The Impact Created

  • With the comprehensive analysis, NRI was able to identify targeted campaigns for customers based on attributes and purchasing trends which in turn helped the business with customizing communication strategies to individual customer segments. This had a positive impact on the effectiveness of their marketing campaign. Along with this, NRI also assessed the growth and exit patterns after membership, giving deeper understanding of the signs of churn and loyal customers in advance.

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