Loyalty programmes have contributed significantly towards customer retention. Loyalty programmes are successful only when the data is analysed effectively. NRI partnered with a consumer goods player whose loyalty programme was assessed and solutions to strengthen the same were delivered.
Analytical modelling on customer & campaign data
Data engineering descriptive analysis of the data across different countries to understand inflow and outflow across the members.
Segmentation modelling on customers to identify segment-wise characteristics of purchase behavior with/without campaigns.
KPI design and visual analytics
Design KPIs that helped monitor customer behavior during campaigns
Visualization of customer inflow/outflow trends to tailor communication strategies and loyalty extension in order to optimize impact on retention and marketing
Holistic assessment of alternate powertrains for passenger vehicles in India
know more
