NRIĀ  was inolved in finding a suitable distribution partner to bring a change to the client's existing distribution structure. This involved activities such as shortlisting, evaluation, recommendation, initial contact-building and scheduling meetings. A market study was also carried out to understand the widely adopted distribution structure by the major player

The Objectives

  • Gain a deeper understanding of the product market in India, its distribution structure, and the e-commerce utilization potential for the same
  • Search for a suitable distribution partner in India to update its existing distribution structure

The Impact Created

  • Enabled the client to prepare a long-term strategy about its India business by providing key information on various aspects of the Indian market
  • The shortlisted distribution partners, based on their business performance, financial performance, business and cultural values, offerd a good match with the client.