Achieving global hospitality standards with comprehensive divestment support
Customers today are demanding world class hospitality services and an unforgettable brand experience, and this has created a need for Indian operators to offer services that is in line with global standards
Strategic association with the right partner helps create a strong brand recall and loyalty
Indian market has a large, young population aspiring for a cosmopolitan lifestyle.
Due to globalization, well-travelled consumers are increasingly aware of international hospitality service standards and customer centricity. This is driving demand for global branded players in India offering a great customer experience and aspirational brand value from both Indian as well foreign travelers.
To tap the demand on premium offerings, many traditional Indian operators are collaborating with global brands to offer hospitality services.
Case: NRI supported an Indian hospitality company to find a Japanese strategic investor
Our client was a traditional family-run Indian hospitality services company, operating guest-houses and serviced apartments.
70% of the serviced apartments customers were Japanese expats, hence the client was looking to form a strategic alliance with a reputed Japanese hospitality company by divesting a minority stake in the existing business.
NRI was the exclusive transaction advisor and managed end-to-end deal activities starting from preparation of investment thesis to negotiations with potential investors