NRI India supported to find a suitable distribution partner to bring a change in the existing distribution structure in the client. This involved activities such as shortlisting, evaluation, recommendation, initial contact-building, and scheduling meetings. A market study was also carried out to understand the widely adopted distribution structure by the major players.

The Objectives

  • Develop a deeper understanding of the product market in India, its distribution structure, and the e-commerce utilization potential for the same
  • Search a suitable distribution partner in India to update the existing distribution structure

The Impact Created

  • Enabled the client to prepare a long-term strategy about its India business by providing key information on various aspects of the Indian market
  • The shortlisted distribution partners were a good match with the client based on the business performance, financial performance, business and cultural values