To stay ahead of the curve, it’s important to stay aware - not just on product, and consumer trends but also on competitor trends. NRI partnered with a B-to-B company to carry out a detailed and customised assessment of their competitor landscape and reported precise information that helped them design the future plan. 

The Objectives

  • Analyze the dynamic business environment of the industry competitors
  • Evaluate the growth areas of the target industry competitors based on their strategic movement and future plans

The Impact Created

  • Acted as a one-stop solution by providing quick and handy information on the competitor’s initiatives
  • Supported the client in devising future plan to maintain a competitive edge and take intuitive actions to retain its position in the market