Comprehensive distribution partner search strategy

NRI was inolved in finding a suitable distribution partner to bring a change to the client's existing distribution structure. This involved activities such as shortlisting, evaluation, recommendation, initial contact-building and scheduling meetings. A market study was also carried out to understand the widely adopted distribution structure by the major player

The Objectives

Gain a deeper understanding of the product market in India, its distribution structure, and the e-commerce utilization potential for the same
Search for a suitable distribution partner in India to update its existing distribution structure

Solution Delivered

Market Study

Assessment of the Indian product market that included a 3-year sales forecast and findings on the market size, key products, key regions, key players, growth opportunities & challenges, and the impact of the coronavirus

Benchmarking study of key players to understand the different distribution structures used across the industry

Assessment of the current situation and future potential of e-commerce sales in the industry

Distribution Partner Search

Prepared a long list of distributors along with their business details

Evaluation of the distributors before shortlisting and creating the final list along with their detailed profiles

Scheduled and facilitated online meetings between the shortlisted distributors and the client

The Impact Created

Enabled the client to prepare a long-term strategy about its India business by providing key information on various aspects of the Indian market
The shortlisted distribution partners, based on their business performance, financial performance, business and cultural values, offerd a good match with the client.